I'm Madsen,
a Design Lead at Selfapy


Together with great people, I've been on a journey to design stories that people and businesses could relate to.

One iteration at a time.

Recent Work

You can see traces of my most recent work in the
Mercedes-Benz family of apps:
Mercedes Me ⇲, Mercedes-Benz Service ⇲ and Bertha ⇲

Frido

Since 2019 I've been building a passion project designed to free people from the burden of creating endless to-do lists they eventually give up on.

Join the Beta

Recordings Reloaded

The redesign of a flagship feature powered by a full-fledged design sprint

Go to Case Study

Need Help?

I offer pro bono assistance to fellow designers, NGOs, indie artists & entrepreneurs.

Book a Slot

Don’t take my word for it. Ask them.

For the past decade, I shipped products not just for global brands, but also for startups and indie entrepreneurs ♥