Madsen Vale

Product Designer & Maker

Product Design Lead at Selfapy

Maker of Frido

Inhabitant of Berlin

Pretender in Midnight Valley

Contributing on Github

Hi there!

I am a Designer with a background in Human-computer Interaction and Visual Arts. My work is driven by the will of making complicated things easy and pleasant to interact with.

Over the years, I have led the design of mobile apps at Mercedes-Benz, crafted landing pages for Coca-Cola, founded the productivity app Frido and hacked a mindful experience for the United Nations.

The projects I worked on helped millions and have earned recognition from highly acclaimed media outlets around the globe, along with an Emmy® Award.

If you feel like connecting, find me on LinkedIn ⇲ & Twitter ⇲ & Medium ⇲.

Product Thinking

I design solutions for real-world issues with room for romance along the way.


I am able to conduct research initiatives, interpret data outputs and define action items.


I step away from lazy solutions in favor of understanding the real boundaries of what can & needs to be done.


I create prototypes of all sorts of fidelity to test and validate ideas early on.

Visual Design

I craft interfaces with a high level of visual polish & love.

Design Systems

I take the necessary measures to set up and establish a Design Language System.


I enable teams to work more efficiently by establishing streamlined processes.


I create tools to empower people to do more and reduce the incidence of unglorifying tasks.


I occasionally write front-end code that helps me to get more familiar with the constraints of each platform.