Madsen Vale

Product Designer & Maker

Product Design at Universal Music

Maker of Frido

Inhabitant of Berlin

Vibing with Midnight Valley

Casually coding at Github

The Sound of
Mah-d-ßen

First and foremost: how are you doing today? Did you drink enough water?

About me:

I am a designer working on making experiences easy and pleasant to interact with. You'll often find me trying to keep a positive attitude and advocating for fairness.

Previously, I fought the carbon neutrality fight at a proptech, managed the design team at a healthtech focused on mental disorders, led the design of consumer-facing features at Mercedes-Benz, built a design language system for a streaming service, and crafted interactive experiences for Coca-Cola.

Beyond that, my time goes into making the productivity app Frido, offering pro bono mentoring and releasing indie songs every now and then.

The projects I worked on helped millions and have earned recognition from highly acclaimed media outlets around the globe, along with an Emmy® Award.

If you feel like connecting, find me on LinkedIn & Twitter & Medium.

Giving back

Need Help?

I offer pro bono assistance to fellow designers, NGOs, indie artists & entrepreneurs.

Book a Slot ⇲

Product Thinking

I design solutions for real-world issues with room for romance along the way.

Research

I am able to conduct research initiatives, interpret data outputs and define action items.

Exploration

I step away from lazy solutions in favor of understanding the real boundaries of what can & needs to be done.

Prototyping

I create prototypes of all sorts of fidelity to test and validate ideas early on.

Visual Design

I craft interfaces with a high level of visual polish & love.

Design Systems

I take the necessary measures to set up and establish a Design Language System.

Processes

I enable teams to work more efficiently by establishing streamlined processes.

Tooling

I create tools to empower people to do more and reduce the incidence of unglorifying tasks.

Development

I occasionally write front-end code that helps me to get more familiar with the constraints of each platform.