Madsen Vale

Product Designer & Maker

Designer at Universal Music

Maker of Frido

Inhabitant of Berlin

Vibing with Midnight Valley

Holder of a CV

It's me,
Mah-d-ßen.

Designing intentional experiences since ‘04

For me, great design happens where method meets instinct.

Hands-on at every step, I design, mentor, structure processes, and support bold ideas.

My journey has led me to design products for Fortune 500 companies, startups and indie entrepreneurs. The projects I worked on helped millions and have earned recognition from highly acclaimed media outlets around the globe.

On the day-to-day, you will often find me trying to keep a positive attitude and advocating for fairness.

I'm also known as:

The maker of the productivity app Frido
Lead designer of Mecedes-Benz's Fuel & Pay feature
The human behind the design & development of Brazil’s first Coca-Cola Facebook app
Writer of a few eclectic articles
Pro bono mentor
The alter ego of Midnight Valley
A hackathon enthusiast
Source of inspiration for portfolio design among Brazilian designers
An indirect Emmy award winner

If you feel like connecting, find me on LinkedIn & Twitter.

Giving back

Need Help?

I offer pro bono assistance to fellow designers, NGOs, indie artists & entrepreneurs.

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Product Thinking

I design solutions for real-world issues with room for romance along the way.

Research

I am able to conduct research initiatives, interpret data outputs and define action items.

Exploration

I step away from lazy solutions in favor of understanding the real boundaries of what can & needs to be done.

Prototyping

I create prototypes of all sorts of fidelity to test and validate ideas early on.

Visual Design

I craft interfaces with a high level of visual polish & love.

Design Systems

I take the necessary measures to set up and establish a Design Language System.

Processes

I enable teams to work more efficiently by establishing streamlined processes.

Tooling

I create tools to empower people to do more and reduce the incidence of unglorifying tasks.

Development

I occasionally write front-end code that helps me to get more familiar with the constraints of each platform.