It's me,
Mah-d-ßen.
Designing intentional experiences since ‘04
For me, great design happens where method meets instinct.
Hands-on at every step, I design, mentor, structure processes, and support bold ideas.
My journey has led me to design products for Fortune 500 companies, startups and indie entrepreneurs. The projects I worked on helped millions and have earned recognition from highly acclaimed media outlets around the globe.
On the day-to-day, you will often find me trying to keep a positive attitude and advocating for fairness.
I'm also known as:
- Founder of Frido & Friends
- Lead designer of Mecedes-Benz's Fuel & Pay feature
- The human behind the design & development of Brazil’s first Coca-Cola Facebook app
- Writer of a few eclectic articles
- Pro bono mentor
- The alter ego of Midnight Valley
- A hackathon enthusiast
- Source of inspiration for portfolio design among Brazilian designers
- An indirect Emmy award winner
If you feel like connecting, find me on LinkedIn & Twitter.
Giving back
Need Help?
I offer pro bono assistance to fellow designers, NGOs, indie artists & entrepreneurs.
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Product Thinking
I design solutions for real-world issues with room for romance along the way.
Research
I am able to conduct research initiatives, interpret data outputs and define action items.
Exploration
I step away from lazy solutions in favor of understanding the real boundaries of what can & needs to be done.
Prototyping
I create prototypes of all sorts of fidelity to test and validate ideas early on.
Visual Design
I craft interfaces with a high level of visual polish & love.
Design Systems
I take the necessary measures to set up and establish a Design Language System.
Processes
I enable teams to work more efficiently by establishing streamlined processes.
Tooling
I create tools to empower people to do more and reduce the incidence of unglorifying tasks.
Development
I occasionally write front-end code that helps me to get more familiar with the constraints of each platform.