Hi there!


I am Madsen Vale, a Product Designer, Design Systems Evangelist and Coding Enthusiast.

Together with great people, I've been on a journey to design stories that people and businesses could relate to. One iteration at a time.

Work Samples

Below you can find some of the projects I'm currently working on or have been working on in the past.

Casting with Ease

TL;DR Screencast Technology; Being One Step Ahead of the User; Lean User Flows; Design of Gestural Interfaces; Animated Prototypes;


2018
Zattoo

Helping the Help

TL;DR Redesign of a Customer Service page; Data-dive to Understand the Scenario; Mini Design Sprint; Highlighting what Matters; Zendesk Templating;


2018
Zattoo

A Journey to the Center of CAD

TL;DR Desktop & Mobile Apps; Licensing; File Browsers; Design Language; Pattern Library


2016
Graebert

A Tale of Responsive Design & B2B

TL;DR Responsive Design; Voucher Codes; Retail; White Label Solution, B2B + B2C; SEO-Friendly, Grid-based Layout; Widgets;


2014
Savings United

The Magically Augmented Kingdom

TL;DR Augmented Reality; Mixed Reality; Geolocation; Interactive Storytelling; iPad App; 3D Characters;


2012
Coca-Cola

Showreel: TV Experiences

TL;DR Massive Companies; Fine Reels; Highlighted on Apple's Keynote; Apple TV; Set-top Box;


2018
Zattoo B2B