Recordings Reloaded

Mid 2019
Zattoo

TL;DR The redesign of a flagship feature powered by a full-fledged design sprint

My Role

Member of the core sprint group, prototyper, user test facilitator, design system consultant and designer of the production mockups

Discover

Where's TiVo?

Zattoo is a platform for IP-based transmission of TV channels and video on demand content to a variety of devices. One of the flagship features of the consumer-facing product is the possibility to record live TV shows (TiVo style).

Our goal was to improve the way our users find and manage their recordings across all the platforms.



Recordings page on Bigscreens
Recordings page on Smallscreens
Understand

Sprinters Assemble

In light of the complex and overarching nature of the project, we decided to go for the design sprint framework as a structured way to problematise the challenge and get reliable insights on which direction to go.

The core sprint team was composed by product owners, designers, engineers, business intelligence and customer success specialists.


After several lightning talks, contextual inquiries and the analysis of the gathered data, we were able to categorise the insights into these 4 categories:

Content Discovery

Enable users to discover new recordable content on the recordings page

Tailored Search

Make it easier for users with hundreds of recordings to find the ones they are looking for

Management

Offer a less cumbersome way to delete unwanted recordings

Playback

Enable the user for a seamless watching experience of recorded serial content (TV shows)

Define

The Wolf of Sonnenallee

During the definition phase of the project we derived how success metrics could look like based on the following hypothesis:


We Think
That

Users have a hard time watching the piece of content they want because we offer a limited way of browsing and finding it


Which is
Why

We will increase the amount of hours watched per user for recordings

We Think
That

Many users are unaware of the perks of recording live TV content

Which is
Why

We will increase the share of users adding at least YY new recordings per month

We Think
That

Users are afraid to record new content because they find it very difficult to delete unwanted recordings afterwards

Which is
Why

We will increase the average ammount of recordings each user add to their accounts

We Think
That

Users can’t watch serial content seamlessly because we don’t group episodes & seasons of a show together

Which is
Why

We will skyrocket the trigger of new recordings and playback of serial content

Design

The Joy of Prototyping

We narrowed down the potential solutions and, with the help of our design system & software engineers, created high-fi prototypes based on the flows identified during the sprint.

Keyscreens we prototyped
Voting on the concepts
Distributing the Tasks

With the prototypes ready, it was time to test it with real users.

Our goals for the tests were to:

  • Validate the hypothesis with real users
  • Test the discoverability of newly designed components such as: sorting button, batch deletion mode, series drilldown
  • Gauge satisfaction levels with the new interaction flow
Reflect Upon

The Tonight Show

Madsen Vale

The people wanna know: did that work?

Madsen Vale

Some hypothesis were easier to validate than others, right? From usability tests we observed quite high task completion rates

Madsen Vale

Quantitatively speaking, there was a 25% increase on the duration of recordings watched

Madsen Vale

What about implementation? Was it smooth?

Madsen Vale

Because we already had a design system in place, most of the assets we needed were already there

Madsen Vale

One day I will post the study case of my journey with Hyperion, Zattoo's Design Language System

Madsen Vale

What’s the biggest takeaway?

Madsen Vale

Other than the fact that having everyone involved from the get go is awesome?

Madsen Vale

...It must be that we underestimated how complicated it would be to generate prototypes for bigscreen, specially within the very limited timeframe of a design sprint

Madsen Vale

What's so special about prototypes for bigscreen?

Madsen Vale

For starters: there are no tools to create that in the market. Every TV company engineer their own custom solution — and that can become quite costly

Madsen Vale

We need to get very creative about that because the interaction models are very different from computers/mobile devices

Madsen Vale

Interaction design for TVs have to factor that one operates the interface with the aid of an external tool, the remote 🕹

Madsen Vale

What if I want to know more?

Madsen Vale

You are more than welcome to reach out to me. On this page there are several ways for you to do it so 🕺🏼