Designing for Big Screens

2019
Zattoo

TL;DR The redesign of a flagship feature powered by a full-fledged design sprint

My Role

Member of the core sprint group, prototyper, user test facilitator, design system consultant and designer of the production mockups

Zattoo recordings interface redesign shown on a television screen in a living room setting
Finding Zeemo

The Product

Zattoo is a platform for IP-based transmission of TV channels and video on-demand content to a variety of devices. One of the flagship features of the consumer-facing product is the possibility to record live TV shows (TiVo style).

Our goal was to improve the way our users find and manage their recordings across all the platforms.



Original Zattoo recordings interface on a TV screen
Recordings page on bigscreens
Original Zattoo recordings interface on a mobile phone screen
Recordings page on smallscreens
Sprinters Assemble

Understanding the Problem

In light of the complex and overarching nature of the project, we decided to go for the design sprint framework as a structured way to problematize the challenge and get reliable insights on which direction to go.

The core sprint team was composed of product owners, designers, engineers, business intelligence and customer success specialists.


After several lightning talks, contextual inquiries and the analysis of the gathered data, we were able to categorize the insights into these 4 categories:

Exploration icon

Content Discovery

Enable users to discover new recordable content on the recordings page

Find icon

Tailored Search

Make it easier for users with hundreds of recordings to find the ones they are looking for

Management icon

Management

Offer a less cumbersome way to delete unwanted recordings

Watch icon

Playback

Enable the user for a seamless watching experience of recorded serial content (TV shows)

The Wolf of Sonnenallee

Defining Success

During the definition phase of the project we derived how success metrics could look like based on the following hypotheses:


We Think That

Users have a hard time watching the piece of content they want because we offer a limited way of Browse and finding it



Which is Why

We will increase the number of hours watched per user for recordings

We Think That

Many users are unaware of the perks of recording live TV content



Which is Why

We will increase the share of users adding at least YY new recordings per month

We Think That

Users are afraid to record new content because they find it very difficult to delete unwanted recordings afterward



Which is Why

We will increase the average amount of recordings each user add to their accounts

We Think That

Users can’t watch serial content seamlessly because we don’t group episodes & seasons of a show together



Which is Why

We will skyrocket the trigger of new recordings and playback of serial content

The Joy of Prototyping

Materialising Ideas

We narrowed down the potential solutions and, with the help of our design system & software engineers, created hi-fi prototypes based on the flows identified during the sprint.

Wireframe sketches of key screens for the Zattoo recordings feature
Keyscreens we prototyped
Photo of design concepts displayed on a wall (art gallery style) with voting dots
Voting on the concepts
Photo of the design sprint team working on prototyping tasks
Distributing the Tasks

With the prototypes ready, it was time to test it with real users.

Our goals for the tests were to:

  • Validate the hypotheses with real users
  • Test the discoverability of newly designed components such as sorting button, batch deletion mode, series drill down
  • Gauge satisfaction levels with the new interaction flow
Madsen Vale avatar

Hej you!

‍If my data is correct, by now you are starting to consider leaving this page. My main hypotheses are:

  • You are already convinced I can do some fine work;
  • You find this case study very sad — which is sad;

Either way, I'd love to hear what you think. Why don't you ?

Madsen Vale avatar

Without further ado, keep scrolling for the grand finale 🦄

The Tonight Show

Reflect Upon

Guest avatar asking question

The people wanna know: did that work?

Madsen Vale avatar

Some hypotheses were easier to validate than others, right? From usability tests, we observed higher task completion rates

Madsen Vale avatar

Quantitatively speaking, there was a considerable increase in the duration of recordings watched

Guest avatar asking question

What about implementation? Was it smooth?

Madsen Vale avatar

Because we already had a design system in place, most of the assets we needed were already there

Madsen Vale avatar

One day I will post the study case of my journey with Hyperion,  Zattoo's Design Language System  

Guest avatar asking question

What’s the biggest takeaway?

Madsen Vale avatar

Other than the fact that having everyone involved from the get-go is awesome?

Madsen Vale avatar

...It must be that we underestimated how complicated it would be to generate prototypes for bigscreens, especially within the very limited timeframe of a design sprint

Guest avatar asking question

What's so special about prototypes for bigscreens?

Madsen Vale avatar

For starters: there are no tools to create that in the market. Every TV company engineer its custom solution — and that can become quite costly

Madsen Vale avatar

We need to get very creative about that because the interaction models are very different from computers/mobile devices

Madsen Vale avatar

Interaction design for TVs have to factor that one operates the interface with the aid of an external tool, the remote 🕹

Guest avatar asking question

What if I want to know more?

Madsen Vale avatar

You are more than welcome to reach out to me. On this page there are several ways for you to do it so 🕺🏼