Product
Designer
& Maker
Hi friend, I'm Madsen!
Hands-on at every step, I design, mentor, structure processes, and support bold ideas.
Leadership
Designing Teams
Come along as I reflect on my first six months as a design leader, diving into how we built up our team, tackled tricky problems, and looked at how design can drive change across the organization.
Debut as a Maker
Frido: Swipe to plan your day
A personal project designed to free people from the burden of creating endless to do lists they eventually give up on.
Mercedes-Benz
Designing for Scale
Iterating on an existing feature and leading the integration of it into different ecosystems.
Read Case StudyZattoo
Designing for Big Screens
The redesign of a flagship feature powered by a full-fledged design sprint.
Read Case Study
Been there
Don’t take my word for it.
For the past decade, I designed products for Fortune 500 companies, startups, and indie entrepreneurs ♥
Giving back
Need Help?
I offer pro bono assistance to fellow designers, NGOs, indie artists & entrepreneurs.
Book a Slot ⇲
Still here?
Stuffs
Wanna see a bunch of visuals with no context? No? Ok then.
If you change your mind ⇲