Product Designer & Maker. I'm Madsen, a full-stack designer based in Berlin, Germany

Hands-on at every step, I design, mentor, structure processes, and support bold ideas.

More about me
Frido & Friends Collective

Fine indie apps. No nonsense.

We create fun, minimalist apps without ads or subscriptions. Rescue the fun internet with us, one app at a time.

Join the Fray ⇲
Frido Vintage Logo To do cards app Keepsake app Pochete app Tuner app Lume app Wallie app Moons app Frido Vintage Logo To do cards app Keepsake app Pochete app Tuner app Lume app Wallie app Moons app
Debut as a Maker

To do cards: Swipe to plan your day

A minimal to-do app designed for scattered minds.

Download on the App Store button
Frido app interface showing daily planning cards
Mercedes-Benz

Designing for Scale

Iterating on an existing feature and leading the integration of it into different ecosystems.

Read Case Study
Zattoo

Designing for Big Screens

The redesign of a flagship feature powered by a full-fledged design sprint.

Read Case Study
Zattoo TV app interface for recordings feature
Been there

Don’t take my word for it.

For the past decade, I designed products for Fortune 500 companies, startups, and indie entrepreneurs ♥

Logos of companies Madsen Vale has worked with, including Mercedes-Benz, Zattoo, Universal Music, and startups
Giving back

Need Help?

I offer pro bono assistance to fellow designers, NGOs, indie artists & entrepreneurs.

Book a Slot ⇲
Large avatar photo of Madsen Vale
Still here?

Stuffs

Wanna see a bunch of visuals with no context? No? Ok then.

If you change your mind ⇲
Collage of various UI design elements and screens