Product
Designer
& Maker

Hi friend, I'm Madsen!

Hands-on at every step, I design, mentor, structure processes, and support bold ideas.


Frido & Friends Collective

Fine indie apps. No nonsense.

We create fun, minimalist apps without ads or subscriptions. Rescue the fun internet with us, one app at a time.

Join the Fray ⇲
Frido & Friends Logo
Debut as a Maker

To do cards: Swipe to plan your day

A minimal to-do app designed for scattered minds.

Download on the App Store button
Frido app interface showing daily planning cards
Mercedes-Benz

Designing for Scale

Iterating on an existing feature and leading the integration of it into different ecosystems.

Read Case Study
Zattoo

Designing for Big Screens

The redesign of a flagship feature powered by a full-fledged design sprint.

Read Case Study
Zattoo TV app interface for recordings feature
Been there

Don’t take my word for it.

For the past decade, I designed products for Fortune 500 companies, startups, and indie entrepreneurs ♥

Logos of companies Madsen Vale has worked with, including Mercedes-Benz, Zattoo, Bosch, and startups
Giving back

Need Help?

I offer pro bono assistance to fellow designers, NGOs, indie artists & entrepreneurs.

Book a Slot ⇲
Large avatar photo of Madsen Vale
Still here?

Stuffs

Wanna see a bunch of visuals with no context? No? Ok then.

If you change your mind ⇲
Collage of various UI design elements and screens