TL;DR Augmented Reality; Mixed Reality; Geolocation; Interactive Storytelling; iPad App; 3D Characters
An iPad application unlocked the fantastic universe and characters of Del Valle Kapo.
During the weekends of October, the children's month in Brazil, storytellers guided groups of parents and their children through the biggest urban ecological trail in Latin America.
At the time, the use of augmented reality was limited mostly to tech experiments but Coca-Cola’s endorsement, we put together a group of skilled professionals and created our very own experience targeted to the general public.
Thanks to the introduction of geolocation on the second generation of iPads, we were able to to pinpoint the exact location of the people on the trail and show, on the devices they were carrying, immersive and interactive scenes connected to their surroundings.
A group storytellers entertained the groups by sharing tales about the fantastic universe and characters of the magic kingdom.
In 2012, immersive technologies were still a romantic dream. We enabled all the people who participated on that journey to experience, for the very first time, the world around them on a completely different way.