Panna Cotta Stationery

New Powerade ION4

Release Date: 2011

Brand promoters invited consumers at the point of sale to interact with the app and try to memorize the benefits of the new Powerade ION4 formula. The ones who succeeded were rewarded with Powerade samples to try the new product.


My Active Roles

  • Creative Concept
  • Product Design

Madsen Vale

Product designer, wannabe musician and passionate writer.

I am a communications professional with majors in Interaction Design and Visual Arts. My motivation is to build Products and Brands people want to love.

And yeah, I was lucky enough to work on some riveting projects for Global Brands, Business Incubators, Startups and Software houses.


Client: Coca-Cola
Client: Coca-Cola Zero
Client: Heineken
Client: Powerade


Client: Del Valle
Client: Burn
Client: Hanse Ventures
Client: Panna Cotta Voucher Group