Del Valle Kapo Magic Kingdom

Del Valle Magic Kingdom

Release Date: 2012

Through an iPad application, the fantastic universe and characters of Del Valle Kapo came to life. Geolocated Augmented Reality and storytellers carried parents and their children to Magic Kingdom during the weekends of October, the children's month in Brazil.

My Active Roles

  • Creative Concept
  • Product Design


Magic Kingdom Reel
Madsen Vale

Product Designer, daft musician and author of Unloved Tales.

I am a communications professional with majors in Interaction Design and Visual Arts. My motivation is to build Products and Brands people want to love.

And yeah, I was lucky enough to work on some riveting projects for Global Brands, Business Incubators, Startups and Software houses.

Client: Coca-Cola
Client: Coca-Cola Zero
Client: Heineken
Client: Powerade

Client: Del Valle
Client: Burn
Client: Hanse Ventures
Client: Panna Cotta Voucher Group